Infinity Security
Security provider on site in New Zealand

Case studies

Two sides of the same service

How security enquiries work in practice, from the customer's side and from a provider buying leads through the network.

A 1920s villa where the cabling mattered more than the cameras
From a customer

A 1920s villa where the cabling mattered more than the cameras

Thorndon, Wellington

Service
Alarm and CCTV
Property
1920s villa, original interior detail
Constraint
No damage to original scotia

The situation

The household wanted an alarm and a few cameras, but the quotes they had seen treated the building as if it were a new build. In a villa with original scotia and no cavity to speak of, the cable route is the job. Get it wrong and you have visible trunking through the hallway forever.

What happened

The enquiry carried the property type, age and number of entry points, so the installer arrived knowing it was a retrofit rather than a standard fit-out. They walked the route before quoting and showed where cable would sit, then priced the longer install honestly rather than quoting a new-build day rate and revising later.

Why it mattered

The install took longer than a modern house would have, which the household knew before agreeing. The reason this is worth writing up is that the cost driver was access and heritage detail, not the hardware, and that is invisible on a spec sheet.

An installer who had stopped buying leads before trying this one
From a provider

An installer who had stopped buying leads before trying this one

Dunedin

Trade
Security installer
Prior experience
Shared leads, four-way competition
Change
One enquiry, one installer

The situation

Shared lead products send the same enquiry to several installers at once. The customer gets four calls in an afternoon, the installers compete on price rather than fit, and the work goes to whoever answered first. After a run of that, this installer had written lead buying off entirely.

What happened

Enquiries go to one installer covering that area and that service. There is no race, so the first conversation can be about what the site actually needs rather than about being first to dial.

Why it mattered

A smaller number of enquiries that convert at a rate worth paying for. Volume is the wrong metric here: an installer who quotes four jobs and wins two is better off than one who quotes twenty and wins three on price.

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